We help you build
imaginative products and services
from a deep understanding
of people and culture.
We conduct qualitative research to help you understand how users respond to your product.
We work with you to sketch, prototype and validate a product idea or service that drives your business forward.
Starting from your hypothesis, we create low-fidelity prototypes, test them with users, and uncover the right product to build.
Design & Development
Starting from your big idea, we create a beautiful app or web service you can bring to market, or if you prefer, code-ready designs.
We guide your team through design decisions, matching speed and deliverables to how you're already working.
We identify and prioritize issues in design, usability and copywriting, then deliver an action plan for how to resolve them.
Expressing emotions through tactile tech
To inspire technologists to question the inevitability of screens everywhere, we prototyped a calm device for the ritual of self-reflection.View case study
Learning from thriving users
We gathered key insights about the Japanese job search experience from dozens of home and office interviews, informing the product strategy and business case.
Tools for runners as powerful as our shoes
AQ helped ASICS to design and grow their flagship digital product over six years: a set of tools that millions of runners used to achieve performance goals.View case study
Scaling design impact at startup speed
We built a design system that services multiple products, helping designers and engineers meet the growing demands of this Japanese AI powerhouse.
Designing for a growing Japanese userbase
Medium redefined online writing with careful typography and UI design. We helped their design team translate this experience for the Japanese language.View case study