We help design
imaginative products for Japan from a deep understanding of people and culture.
Ways
we work
UX Research
We help you learn people's thinking,
tastes and behaviors, how they see their world and how your product fits in.
Your design team in Japan
We work with your team to continuously plan, design and test releases that meet the unique demands of the local market.
Product workshops
We facilitate decision-making between diverse, cross-functional teams that ground your digital strategy in customer value.
Design discovery
We identify new opportunities to serve Japanese customers, and design and test product experiences that move the needle.
UX Audit
We uncover and outline issues from big to small, provide the cultural context, and paint a picture of what good looks like.
Community
We’re active organizers and contributors to design events in Tokyo and around the world.
Our
work
UX Research
Indeed
We gathered key insights about the Japanese job search experience from dozens of home and office interviews, informing the product strategy and business case.
Design, strategy & development
asics
AQ helped ASICS to design and grow their flagship digital product over six years: a set of tools that millions of runners used to achieve performance goals.
View case studyUX Research
MERCARI
We helped Mercari's design team understand the experience of users with visual and motor impairments, and build a plan to infuse accessibility into their design process.
Design consulting
Medium
Designing for a growing Japanese userbase
Medium redefined online writing with careful typography and UI design. We helped their design team translate this experience for the Japanese language.
View case study