A suite of training tools to help runners reach their performance goals.

Product Design

Medium's reading experience and typography are a benchmark in the industry. We were asked by the design team to help extend this experience to their Japanese users.

Design Training


Product design and marketing in the customers' language

Product Design

To inform Airbnb's redesign of host-facing services, we ran two weeks of interviews with Airbnb's research team in their two biggest cities: Paris & London.

User Research

We designed dashboards, messages, and data visualizations for SF-based startup ModuleQ to help sales teams stay on top of priority clients.

Product Design

Gengo Translation UI

A translation workflow design that reduces clicks and speeds job turnover.

Product Design

Moodstone with Google

An emotional object beyond the smartphone

Product Design

To increase user retention in Daybreak's upcoming health diary mobile app, we explored various micro-interactions around positive reinforcement and motivation.


To inform a rethink of this US-based mobile security app, we interviewed Japanese users to understand their concept of security, and how technology decisions are made within the family.

User Research

To encourage the formation of consistent study habits with iKnow's English language learners, we redesigned the onboarding and course placement flows of their leading app.

Product Design

Tokyo Art Beat

Getting Tokyoites and New Yorkers out to experience art via AQ-designed websites and apps.

Product Design

We designed a community hub to help the Google Polymer team support a community of developers as they imagine, create and publish components for the modern web.

Website Design


A simple app to nudge casual art goers to Tokyo's museums.

Product Design

Art Setouchi

Website for a 100 day art festival attracting enthusiasts from around the world.

Website Design

Marathon Navigator

An app to support the emotional and logistical needs of runners during Marathon races.

Product Design

Google Multiscreen World

A tablet-optimized interactive data exploration and presentation tool.

Website Design

Tokyo Illustrators Society

Japan's professional organization for illustration publishes decades of creativity online.

Website Design

Videogram Embed

A player designed for how people really watch video

Product Design

Meekee, the Slack bot

Our first bot for distributed teams sends just-in-time meeting notifications from Google Calendar.

Launched 2017

A Primer on Japanese Typography

We're making a book for product designers, based on our hit essay of simple rules for setting beautiful Japanese type.

Fall 2016


As DK's design partner, we're designing tools for organizers to promote professional and community events in Japan.

Started Fall 2016


A tool to capture and publish the links your team is talking about on Slack.

Launched 2016


We designed and operated a speciality coffee service to learn about building customer relationships within a subscription business.


Postcard Kit

A tool to send postcards while you travel. Born in a service design workshop, we produced 100 kits. As featured on Spoon & Tamago.

Fall 2014

Japan Map Kit

Editable data maps to help people create infographics and visual content on the topics of 311

Spring 2011

311 Creative Industry Survey

A research project on how people in the creative industries were affected by events following March 11th, 2011.

Summer 2011


A collective travel map and diary, made from our own experience of cities.

2013 - 2016

We've made great things with...

  • ATND
  • Bagcheck
  • Brands 4 Friends
  • Cookpad
  • Echigo-Tsumari Art Field
  • Etsy
  • Gengo
  • Google
  • Internet Initiative Japan
  • Lookout
  • Lumosity
  • Mitsubishi
  • Monoco
  • Mozilla
  • NHK
  • Open Network Lab
  • Onitsuka Tiger
  • Original Stitch
  • Recruit
  • Roppongi Hills
  • Setouchi IAF
  • Tokyo Art Beat
  • Tokyo Designers Week
  • Tokyo Metropolitan Government