Screen-based devices are quickly becoming the main way we communicate, find information, shop, work and entertain ourselves. In 2012, Google undertook a global study to better understand how consumers are using these devices.
Working closely with Google, we created The Multiscreen World to give brands and marketers in Japan and Australia a fun way to dive into the results.
The Multiscreen World brings Google’s data to life in two ways. Illustrated scenarios convey big takeaways like how device usage is tied to context and how shoppers use multiple devices to buy products. Interactive information graphics let users understand where their customers fit into the picture.
Using the latest in visualization technologies, we built The Multiscreen World to be an immersive, versatile presentation tool. Presenters can use the tablet-optimized website to flip through data with touch gestures, quickly filter by demographic or compare their market to the US, or flick away any unnecessary data points. Users can also share the results with clients and team members via email or image download, for easy integration into other presentation materials.
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