When we tell new clients that we do website localization, many think first of translation, since that’s about as far as most companies take it. It usually takes a few sentences and examples to explain that localization extends beyond translation to visual design, features and even content strategy. But I think carrying these three screenshots around in our pocket could make the point even faster:

Google.com home page:

Google Japan home page:

Google Korea home page:

Google China home page:

Thanks Gen!