The desktop version of the My ASICS service we've designed is great for precision run logging, creating and tweaking a training plan and studying performance over time. The challenge with developing a mobile app was to make it both very precise in order to maximize the impact of the training plans and yet very simple to stay out of the way during running.
What it means is that, on the go, the app should only do what mobile devices do best: record precise data, display and sync it with the online service, that’s the essential. All post-editing of run data,full performance assessment etc can be done later on a desktop computer in the comfort of a home. AQ’s mission was to design the free app as a handy running partner, a mobile companion to the online service.
With the My ASICS app, the runner can check their upcoming runs and scan the next few weeks of training. Out on a run, the on-board GPS records precise data like route, time, distance and average pace that are crucial to track progress. And for runners who like to go far, we’ve added a handy electronic compass to help them find their way back home. Additionally, the most recent runs are also saved and synced with the runner’s online logbook for later editing or check.
As active development on the online services continues, the challenge is to keep the mobile app relevant to its environment and the needs of runners around the world before, during, and after training. The AQ team loves running with the app and we’d love for you to take it out on your next run.
Intrigued by Little Printer's blending of the analogue/offline with digital content publication, we got our hands on BERG's Little Printer and had an internal event to discuss its possibilities.
February 4th, 2013
A simple app to nudge casual art goers to Tokyo's museums.
Event organization tool of choice for Tokyo's tech community
Digital strategy and design for one of the world's largest international art festivals, held every 3 years in Niigata Prefecture
Bagcheck is a fun way to discover and share items we use and love: computing, photography, cooking or sports.
The website for Tokyo Designers Week, the biggest and most famous design event in Japan.