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Echigo-Tsumari Art Triennale
Every three years, one of the world's largest international art festivals is held amongst rolling hills and rice paddies in Niigata Prefecture. The festival also organizes an extensive range of year-round creative programs with an emphasis on regional development, for and with artists, locals, and visitors from around the world.
Coming out of a successful multi-year web project that led up to the inaugural Setouchi International Art Festival, AQ was tapped to re-build the Echigo Tsumari festival online presence at the beginning of 2011.
In Echigo Tsumari, getting away from it all and becoming lost is part of the fun. How could the online experience share information to ensure that the audience can take the next step, whether it be planning a visit or deciding on which activity to participate?
Together with NPO Satoyama Collaborative Organization, creative director Sato Taku, and technical partner Loftwork inc., we held an intensive series of workshops to pinpoint the mission and method of an online presence for this multi-faceted initiative. AQ then established personas, KPIs and content strategy to build a three year digital communication strategy.
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Blog
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AQ Event Report: the Induction of the Little Printer
Intrigued by Little Printer's blending of the analogue/offline with digital content publication, we got our hands on BERG's Little Printer and had an internal event to discuss its possibilities.
February 4th, 2013
More Work
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Marathon Navigator App by ASICS
An app to support the emotional and logistical needs of runners during Marathon races.
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MuPon, the Museum Coupon App
A simple app to nudge casual art goers to Tokyo's museums.
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ATND
Event organization tool of choice for Tokyo's tech community
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My ASICS iPhone App
A smartphone app relevant to the environment and the needs of runners before, during, and after training.
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Bagcheck
Bagcheck is a fun way to discover and share items we use and love: computing, photography, cooking or sports.
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Tokyo Designers Week
The website for Tokyo Designers Week, the biggest and most famous design event in Japan.
