Over the last decade, we’ve been lucky enough to share studio space, growing pains and many successful projects with the creators of one of Tokyo’s most vital art resources, Tokyo Art Beat.
Co-founded by AQ’s very own Paul Baron in 2004 as a bilingual art exhibition listing website, TAB is visited by art lovers 200,000 times a month, and has extended its reach via bestselling iPhone and Android apps, New York and Kansai-based sister sites, and a bilingual free paper, circulation 100,000, all designed by AQ.
Tokyo Art Beat’s non-profit status has inspired us to always make a lot from a little. Our collaborations with TAB have proved a fruitful testing ground for many of the ideas and tools that we bring to our projects today: careful information design, an iterative design process, usability testing, log analysis and search engine optimization, all of which have helped TAB’s audience and influence grow continuously over the years.
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